This campaign for the Portland Bureau of Transportation was designed to educate, liberate, and empower the Latin American community of North Portland to seek bicycling as an alternative form of transportation. This was a group project, where real-world agency roles were utilized.

​

Jourdan Simmons as Creative Director

Sydney Fort as Junior Designer

Daniel Verde as Junior Designer

Synne Jenseg as Art Director

Myself as Project Manager

​

Journalist style black and white photography that includes hand drawn designs.

Layered hand drawings are intended to empower our audience to self-actualize their power within.

Hand-Lettering included to create more energy and reality to our campaign.