The Portland Urban Winery Festival is an event that embraces unique wine production methods, educates novice wine drinkers, and illuminates the individuals that pour their blood, sweat, and tears (and wallets) into producing wine in urban environments.

The branding for the Portland Urban Winery Festival attempts to draw crowds in with active geometric patterns, but remains fluid and approachable with the color palette. The language used in copy and advertisement is casual and conversational in order to engage a younger audience while remaining approachable by others. The festival itself is set apart by its competition by its incorporation of refurbished equipment, and its scrappy-chic atmosphere.

Embrace the grape.